Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

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Head judges

Jon Myers | Founder | Ascending Media

Jon is an experienced leader within the digital marketplace with over 19 years’ experience, and has demonstrated dedication to the industry over his career — which was recognised when he was awarded Search Personality of the Year 2017 at the UK Search Awards. He has worked in senior roles for large agencies, publisher-side with Yahoo, and more recently in the ad tech space as VP and MD EMEA of Marin Software before joining DeepCrawl as Chief Growth Officer. He has experience in paid search since its inception, and also worked heavily in SEO, display and paid social over the years. This diverse range has given Jon a strong understanding of all sides of the market, a sharp business knowledge and skill set, and many connections across EMEA and the US who recognise him for his experience and thought leadership within the online advertising industry. Jon is active in the search community, and is most likely to be found moderating, speaking and sharing his knowledge at conferences, webinars and events across the world. He also frequently judges industry awards, including the UK Search Awards, European Search Awards, US Search Awards and Performance Marketing Awards (to name a few.)

SAMANTHA NOBLE | FOUNDER | BIDDABLE MOMENTS |

Samantha Noble is the Founder of Biddable Moments, an Paid Media Consultancy Agency dedicated to helping brands increase their revenue through PPC and audience development. Samantha won the UK Search Personality Award at the UK Search Awards 2016 and was also rated one of the top 25 in PPC Heros ‘Most Influential PPC Experts’ list in 2016 and 2017. Back in 2011, Samantha also founded the Digital Females group which now has in excess of 750 members and has held 16 events to date.

Judges

Abhishek Agarwal | Agency Lead | Google

Abhishek is an Agency Lead at Google, with over 10 years of digital marketing experience. He has worked across many different roles in his career at Google, from delivering incremental business growth for large North American advertisers to consulting the biggest UK agencies on running a profitable performance business. His expertise lies within paid search and is a strong admirer of data-backed test and learn approach.

Jim Banks | CEO | Spades Media

Jim is the CEO of Spades Media and the founder of EliteMediaBuyers.com an online community for media buyers at every stage of their career in media buying. Jim has been a biddable media buyer for the past 20 years and worked in-house as well as agency side. He’s helped over a thousand businesses unlock the challenges of scaling their biddable media efforts. Jim is a regular fixture on the judging panel at the UK, European, MENA and US Search awards and is a returning judge for the 2020 Biddable Media Awards. Never one to shy away from giving a differing opinion on what constitutes award-winning entries to other judges, Jim enjoys critiquing entries at the Awards and seeing what the biddable media community thinks is worthy of winning.

Laurent Bourrelly | SEO Consultant | Laurent Bourelly S.L.U

I started SEO for real in 2004 by ranking 3rd in a SEO contest, but I come from a marketing and public relations background. After discovering how to spam Google, I lived the life of super affiliate and clic whore until 2008 when I switched to the consulting side of the business. Since then, I also started a speaker’s career and got more involved in the SEO community in France. I am still running a few personal projects on the side, but my main focus is to rank high on Google for my clients. Of course, I also embraced on other fields of search, especially SEA, Content Marketing and Social Media Marketing. You can find me on my blog including video from last year's event here

Arianne Donoghue | Founder | Tempest Marketing

A veteran of 14 years’ experience in the industry, Arianne has worked for some of the UK best-known agencies and most-loved brands. She’s passionate about helping teams and businesses do the best work they can, through driving strategy, integration and inclusion. Arianne now runs her own small consultancy where she helps agencies and brands maximise their potential.

Michael Durey | Head of Digital, CRM & Data | Samsung

Michael joined Samsung in 2018 and since then has helped to deliver triple digit Ecommerce growth each year through Samsung’s owned eStore, EPP and Student websites. Aligning Digital Marketing strategies across Search (Paid and Organic), Affiliates, CRM, Paid Social, Programmatic Display and Online Video has allowed Samsung to maximise in-market traffic through to Samsung.com and ultimately has led to the most successful product launches the company has ever had. 

Michael Fenlon | Founder | SurgeIQ

Michael Fenlon is a Paid Media expert who has extensive experience working in some of the most challenging markets, including but not limited to iGaming, social media gaming, travel and e-commerce. Michael has recently founded his own digital agency, Surge iQ; with the goal of applying his deep knowledge of performance marketing and commercially driven strategies to help clients get optimum results and returns on their digital campaigns

Neil Hardy | Digital Director | Shearings

Neil has been involved in the digital industry since 1994 when he launched his first website for travel brand Page & Moy. He has worked for several blue-chip companies including TUI, The Co-op, Icelolly, Midcounties Co-op and more recently Shearing’s Holidays. With a strong commercial background, digital results and ROI are key focus points in any award judging. Follow Neil on Twitter @hardyneil

Anders Hjorth | Digital Marketing Strategist | Innovell

Anders Hjorth is the author of the Search Strategies Report and the Amazon Marketing Report and the founder of Innovell, a Digital Marketing Insights consultancy researching trends in Digital Marketing. As a pioneer in SEO, one of the first Google Advertising Professionals and the co-founder of several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and AZNOS (Content Marketing), he has a broad and long-running experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. Anders was also COO for GroupM Search across EMEA. Anders is also active as a member of various awards juries and advisory boards.

Meyrick Irving | Head of Biddable Media | Vodafone

Meyrick Irving has been working in Digital Marketing and particularly Biddable Media for over 12 years across some of the UK’s Biggest agencies and having worked heavily in the Retail, Automotive, travel and fashion industry for performance clients. His previous background in running an IT company provided a deep-seated interest in all things digital which continues to this day. Meyrick is currently working client side in the telecoms sector where he has been supporting in-housing projects.

Francisco Leon de Vivero | GLOBAL SEO FRAMEWORK LEAD | Shopify |

Francisco Leon de Vivero became passionate about Search Engine Optimization in 2007. Francisco has extensive knowledge of SEO and SEM, working with renowned brands many of which are among the world’s top 50 most visited websites. Francisco is specialized in helping multinational companies expand into foreign markets and capture additional organic growth. Currently, he is responsible as Global SEO Framework Lead at Shopify.

Rob Linton | DIRECTOR OF KEY ACCOUNTS | MIQ

As a Director of Key Accounts at global programmatic media company MiQ, Rob oversees the operational and commercial teams in the Northern UK business. Starting out as a media trader in 2013, Rob now leads agency relationships and advises brands across multiple sectors, including travel, retail and direct to consumer, on programmatic strategy and execution. An expert in digital, and a key industry player, Rob is a champion of North England’s vibrant digital community. He educates brands on digital marketing, providing tutorship and workshops specifically for businesses undergoing transformation. A seasoned speaker, and MiQ representative at Manchester India Partnership events, a Digital City Festival speaker and awards judge, Rob is also ‘Digital Futures’ Ambassador with Manchester Digital.

Trond Lyngbo | Senior SEO Consultant

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Krzysztof Marzec | CEO | DevaGroup

CEO at DevaGroup, an agency with the title of Google Premier Partner and Google Rising Star. SEO, Google Ads & Analytics Trainer. Trained the best agencies and media houses directly for Google. Author of two books, over hundreds of articles and highly rated online courses. Lecturer at Jagiellonian University and the Tischner European University. Speaker at dozens of conferences, winning best presentation and audience awards. Founder and organizer of semKRK, barcamp gathering up to 500 participants of the SEM industry. He worked for such brands as Allegro.pl, Neo24, Shoper.pl, Conrad.pl, Interia.pl, RMF Group and Bauer Publishing. 2020 winner at Ads & Analytics day at the largest marketing event in Poland - I Love Marketing conference.

Martin Michels | GLOBAL PAID SEARCH LEAD | TUI

Martin Michels is the group paid search lead for TUI where he set up a centre of excellence and coordinates strategies across multiple markets. He has experience in B2C and B2B marketing. He began his career in a start-up company and worked most of his career in the travel industry. He enjoys automating (work) processes, solving complex problems, and experimenting with new ideas

Polina Nash | Head of Digital Media | William Hill

Polly Nash is a performance marketing expert heading the Digital Media team at William Hill. Polly started her career in paid search working for PayPal and Apple, before moving to Betsson and taking on a wider Biddable media role. She then joined William Hill where she has built a team of programmatic specialists and devised a programmatic and display strategy assessing various operating models to support the underlying vision.

Justin Thomas | Co-Founder | aisle-3 & Suusco

Co-founder of Suusco, a new sustainable marketplace and Co-founder of aisle 3, a Google CSS Partner which combines product search, aggregation and social shopping elements, Justin has spent the prior decade founding and running award winning performance marketing agencies Ten Thousand Hours and Tomorrow TTH. A long-standing champion of innovative data driven practices, he has had the privilege of working with some of the largest advertisers in the UK, acted as a chair on the IAB’s lead generation task force and judged and spoken at numerous industry events. Alongside current CMO duties, Justin runs e-commerce growth consultancy, Feracity helping challenger brands benefit from leveraging data to drive product and performance marketing.

LinkedIn profile

Emily Van Lierop | VW Head of Search & Social | PHD Global

Emily is the Global Head of Search and Social for Volkswagen at PHD, leading a team responsible for the output of 27 in-market teams for this leading auto manufacturer. Emily shifted into the digital space in London 13 years ago to gain a unique blend of client and agency-side experience. Her first three years were spent rapidly learning in ‘web 2.0’ start-ups, before moving agency-side to hone her search skills – a particular area she took to in a digital start-up environment. She’s spent the last ten years driving value and innovation for clients in Search and Social advertising across FMCG, Auto, Telco, Finance and Travel verticals within Publicis, Dentsu Aegis, WPP and now Omnicom Group.

Lukasz Zelezny | SEO Consultant |

Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics. To get in touch with Lukasz simply search “Lukasz Zelezny” or visit https://Zelezny.uk

LinkedIn profile

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