Judging Criteria


Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below.

These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists. The judging session will take place on September 16, 2020, with the shortlist being announced the next day on September 18, 2020.

Judges will meet to discuss the highest scoring entries and then agree on the winner for each category. The winners will be announced virtually on October 8, 2020.

The awards will be judged by some of the biggest names in digital and search marketing on our judging panel.

October 8, 2020

Virtual Announcement

Criteria - Campaign Awards

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between January 2019 – August 2020.

Each entry must include information under the following headings:

•   Total budget

•   Objectives

•   Strategy & target audience

•   Creativity & implementation

•   Results & evaluation

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Criteria - Innovation / Technology Awards

The judges will be looking for a clear description of an outstanding innovation or technology, with indication of budget. Judges will be looking for new features / tools added in the last twelve months. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between January 2019 – August 2020.

Each entry must include information under the following headings:

•   Total Budget

•   Overview of the innovation / technology

•   Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

In addition to the above, judges will utilise the log in & password provided to mark the following:

•  The usability/functionality of the product

•  The effectiveness and performance of the product

Please note if you're unable to provide a login, please contact awards@dontpanicprojects.com.

Criteria - Team / Agency / Individual Awards

Judges will be looking for agencies, teams and individuals that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach. Judges will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should focus on work completed between January 2019 – August 2020.

Each entry must include information under the following headings:

•   Details of the team / agency / individual

•   Agency / individual objectives

•   Recent achievements

•   Challenges

•   Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

 

Confidentiality

All material will remain confidential to the judges. All judging discussions are confidential and will not be shared or discussed with anyone outside of the judging panel ahead of the ceremony or thereafter. Judges will not share confidential material, judging papers or entries with anyone. Judges will securely delete all judging materials immediately after the judging period or give materials to the Don’t Panic team who will manage this. Judges can only access entries that they have been provided to score.


Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.