Previous Judges


The Global Biddable Media Awards have been judged by digital marketing industry leaders and experts.
Current Judges
Previous Judges include:

Head judges

Jon Myers | Founder | Ascending Media

Jon is an experienced leader within the digital marketplace with over 19 years’ experience, and has demonstrated dedication to the industry over his career — which was recognised when he was awarded Search Personality of the Year 2017 at the UK Search Awards. He has worked in senior roles for large agencies, publisher-side with Yahoo, and more recently in the ad tech space as VP and MD EMEA of Marin Software before joining DeepCrawl as Chief Growth Officer. He has experience in paid search since its inception, and also worked heavily in SEO, display and paid social over the years. This diverse range has given Jon a strong understanding of all sides of the market, a sharp business knowledge and skill set, and many connections across EMEA and the US who recognise him for his experience and thought leadership within the online advertising industry. Jon is active in the search community, and is most likely to be found moderating, speaking and sharing his knowledge at conferences, webinars and events across the world. He also frequently judges industry awards, including the UK Search Awards, European Search Awards, US Search Awards and Performance Marketing Awards (to name a few.)

SAMANTHA NOBLE | FOUNDER | BIDDABLE MOMENTS |

Samantha Noble is the Founder of Biddable Moments, an Paid Media Consultancy Agency dedicated to helping brands increase their revenue through PPC and audience development. Samantha won the UK Search Personality Award at the UK Search Awards 2016 and was also rated one of the top 25 in PPC Heros ‘Most Influential PPC Experts’ list in 2016 and 2017. Back in 2011, Samantha also founded the Digital Females group which now has in excess of 750 members and has held 16 events to date.

Judges

Abhishek Agarwal | Agency Lead | Google

Abhishek is an Agency Lead at Google, with over 10 years of digital marketing experience. He has worked across many different roles in his career at Google, from delivering incremental business growth for large North American advertisers to consulting the biggest UK agencies on running a profitable performance business. His expertise lies within paid search and is a strong admirer of data-backed test and learn approach.

Jim Banks | CEO | Spades Media

Jim is the CEO of Spades Media and the founder of EliteMediaBuyers.com an online community for media buyers at every stage of their career in media buying. Jim has been a biddable media buyer for the past 20 years and worked in-house as well as agency side. He’s helped over a thousand businesses unlock the challenges of scaling their biddable media efforts. Jim is a regular fixture on the judging panel at the UK, European, MENA and US Search awards and is a returning judge for the 2020 Biddable Media Awards. Never one to shy away from giving a differing opinion on what constitutes award-winning entries to other judges, Jim enjoys critiquing entries at the Awards and seeing what the biddable media community thinks is worthy of winning.

Laurent Bourrelly | SEO Consultant | Laurent Bourelly S.L.U

I started SEO for real in 2004 by ranking 3rd in a SEO contest, but I come from a marketing and public relations background. After discovering how to spam Google, I lived the life of super affiliate and clic whore until 2008 when I switched to the consulting side of the business. Since then, I also started a speaker’s career and got more involved in the SEO community in France. I am still running a few personal projects on the side, but my main focus is to rank high on Google for my clients. Of course, I also embraced on other fields of search, especially SEA, Content Marketing and Social Media Marketing. You can find me on my blog including video from last year's event here

Arianne Donoghue | Founder | Tempest Marketing

A veteran of 14 years’ experience in the industry, Arianne has worked for some of the UK best-known agencies and most-loved brands. She’s passionate about helping teams and businesses do the best work they can, through driving strategy, integration and inclusion. Arianne now runs her own small consultancy where she helps agencies and brands maximise their potential.

Michael Fenlon | Founder | SurgeIQ

Michael Fenlon is a Paid Media expert who has extensive experience working in some of the most challenging markets, including but not limited to iGaming, social media gaming, travel and e-commerce. Michael has recently founded his own digital agency, Surge iQ; with the goal of applying his deep knowledge of performance marketing and commercially driven strategies to help clients get optimum results and returns on their digital campaigns

Adam Guerguis | Head of SEO Operations | airbnb

Based in Montreal, Adam has more than 12 years in search marketing experience. His latest job was Head of SEO Operations at airbnb. He also managed a performance marketing team at airbnb LUXE. Before that, he has worked with very exciting brands in several industries, markets, and sizes like Yahoo!, MSN, Groupon, Jumia, UNHCR, Skrill, Paysafe card, and others. Adam is also a digital marketing trainer, guest speaker, mentor, digital marketing blogger since 2010, and a MSc. marketing candidate. In his free time, Adam likes coding, reading about marketing, and practicing aikido.

LinkedIn profile

Neil Hardy | Digital Director | Shearings

Neil has been involved in the digital industry since 1994 when he launched his first website for travel brand Page & Moy. He has worked for several blue-chip companies including TUI, The Co-op, Icelolly, Midcounties Co-op and more recently Shearing’s Holidays. With a strong commercial background, digital results and ROI are key focus points in any award judging. Follow Neil on Twitter @hardyneil

Simon Heseltine | VP OF AUDIENCE GROWTH | TRADER INTERACTIVE

Simon Heseltine is the VP of Audience Growth at Trader Interactive in Norfolk, VA. His team is responsible for all traffic channels for industry leading sites such as Cycle Trader, RV Trader, Equipment Trader and Commercial Truck Trader. Simon has led US Search Award winning teams at ForRent (2017) and AOL (2014), also working in-house at Hewlett Packard Enterprise, and for several years on the agency side. Simon taught digital marketing for 5 years at Georgetown University, and was on the board of SEMPO for 4 years, 2 as VP of Education. Simon is a frequent speaker / trainer / moderator at conferences around the world on a variety of online marketing topics. He has a BA (Hons) from the University of Humberside, and a Masters in IT from Virginia Tech.

Rob Hilborn | Head of Self Managed CSS | Genie Shopping

Rob rejoined Genie Ventures in 2019 having made a move to Hotel Chocolat in 2018 to help run their digital marketing channel. Having started his career in SEO for the broadband comparison website Broadband Genie, Rob went on to take many roles from CRO to paid social. Rob now works on the Genie Shopping team with the mission of helping retailers save money and grow their Google Shopping activity through the Google CSS program.

Anders Hjorth | Digital Marketing Strategist | Innovell

Anders Hjorth is the author of the Search Strategies Report and the Amazon Marketing Report and the founder of Innovell, a Digital Marketing Insights consultancy researching trends in Digital Marketing. As a pioneer in SEO, one of the first Google Advertising Professionals and the co-founder of several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and AZNOS (Content Marketing), he has a broad and long-running experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. Anders was also COO for GroupM Search across EMEA. Anders is also active as a member of various awards juries and advisory boards.

Motoko Hunt | President | AJPR

Since establishing AJPR in 1998, Motoko Hunt has been providing online marketing services to various companies around the world. Her extensive knowledge of Asia and Japanese markets proves to be highly valuable as her consulting services have made a significant impact on global marketing campaigns for some of the world’s most popular multinational brands. Besides being published in industry websites and printed media, Motoko is a frequent speaker at global search marketing conferences, giving seminars and training about topics on International Search Marketing.

Ben Irons | Senior Sales Manager | Microsoft Advertising

An experienced Digital Marketing professional, Ben joined the Microsoft Advertising team in October 2018. Ben leads a sales team of Account Directors and Managers, servicing agencies and clients directly, with the aim of utilising both Bing and other Microsoft products to answer business challenges and drive performance for advertisers across the Microsoft Advertising network. Ben has over ten years’ experience in the Digital Marketing industry and has held digital roles with Yahoo Search, iProspect and PHD Media, and most recently as Digital Director for online retail marketplace Notonthehighstreet.com. Ben is a consistent contributor to the industry, presenting and judging at numerous industry events including Search Engine Strategies (SES), Drum Search Marketing and UK Biddable Media Awards for the last few years.

Mike Kirwan | Managing Director | RMS

Since 2018, Mike has been MD of creative communications agency, RMS in Altrincham. Prior to this, he was the longstanding Commercial Director at digital marketing agency Latitude for 11 years where he worked with a number of high profile brands such as bet365, Tesco, Post Office and Brewdog. He is also an experienced troubleshooter and board advisor for brands. Before digital, he worked for over a decade in advertising agencies including Yellow M, BJL and Gyro International. He has an award-winning and innovative approach to business strategy - keeping it simple, being creative and ensuring real focus from his team.

Francisco Leon de Vivero | GLOBAL SEO FRAMEWORK LEAD | Shopify |

Francisco Leon de Vivero became passionate about Search Engine Optimization in 2007. Francisco has extensive knowledge of SEO and SEM, working with renowned brands many of which are among the world’s top 50 most visited websites. Francisco is specialized in helping multinational companies expand into foreign markets and capture additional organic growth. Currently, he is responsible as Global SEO Framework Lead at Shopify.

Trond Lyngbo | Senior SEO Consultant

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Dean Marsden | Paid Media Manager | Autodesk

Dean has over 10 years experience in Digital Marketing, working with a wide range of clients and industries. 4 years ago he became part of a newly formed in-house digital media team at Autodesk - A global technology company that makes software for people who make things. He is currently responsible for all of Autodesk’s Paid Search and Display advertising across EMEA and forms part of a global team that executes large scale multi-channel campaigns across display, search and social in Construction, Manufacturing and Media & Entertainment industries. Dean is a keen follower of everything technology and startups.

Rumyana Miteva | Head of Performance & Revenue | Secret Escapes

Rumyana is an experienced digital marketer with a great passion for the Travel industry. As Head of Performance & Revenue, she is leading a team of Paid Search, SEO and Social Media specialists. Prior to joining Secret Escapes she has helped several other Ecommerce & Travel brands grow their online presence. Rumyana is a regular conference speaker on topics such as Machine Learning, Automation and Performance Marketing Best Practices.

Ciaran Murphy | Director of Recruitment & Training | Wolfgang Digital

Ciaran joined Wolfgang Digital in 2011 as a PPC trainee. He was the third employee at the time. 3 months later Ciaran moved from the traineeship into a full time position, managing PPC campaigns for some of Ireland's biggest brands (Kilkenny Shop and Louis Copeland) as well as internationally recognised brands like Zurich Life. Ciaran has since moved into a Director's role in Wolfgang jointly overseeing Recruitment and Training with the objective of identifying and delivering the next generation of award winning marketers at Wolfgang Digital. He has spoken on PPC at a number of Irish and European events: 3XE - one of Ireland's premier digital marketing conferences The Marketing Festival - a digital marketing conference that changes country annually and one of the bets quality conferences I have attended PPC Masters - a two language PPC focused conference in Berlin Friends of Search - an IAB supported search conference in Amsterdam

Polina Nash | Head of Digital Media | William Hill

Polly Nash is a performance marketing expert heading the Digital Media team at William Hill. Polly started her career in paid search working for PayPal and Apple, before moving to Betsson and taking on a wider Biddable media role. She then joined William Hill where she has built a team of programmatic specialists and devised a programmatic and display strategy assessing various operating models to support the underlying vision.

Luis Navarrete Gomez | Senior Search Manager | The LEGO Group

Luis is Head of Global Search Marketing at The LEGO Group, and defines the strategy for search marketing activity globally for the iconic toy company. On these years in the company, Luis has managed to create a global organization that reaches both children and parents with engaging content in more than 140 markets. He is a regular writer and speaker about Search Marketing and business leadership and plays an active role in the search community. He is a member of the board of directors of SEMPO, the largest nonprofit trade organization in the world serving the search and digital marketing industry. He is also a fellow member of the Marketing Society, member of the advisory board of The Institute of Practitioners in Advertising and participates actively at conferences and specilized publications. He is also member of the judging panels of industry leading awards, as the DMA Awards, the UK and US Search Awards, The Drum and The Biddable Media awards. Luis has a technical background on computer science and has more than 14 years' experience in Search Marketing with cross-functional expertise in technology and business management and leadership

Claire Stanley-Manock | Paid Media Director | connective3

Claire has over 15 years of digital marketing experience and knows how to navigate the complex paid media landscape to deliver incremental growth for clients. Campaigns are planned with strategic creativity and delivered with personalisation to generate cut through, emotion and results.

Byron Tassoni-Resch | Head of Search Engine Marketing | Deliveroo

Byron looks after Search Engine Marketing at Deliveroo, and is now the Co-Founder of WeDiscover. He has been in the industry for over 12 years now, his main focus revolves around Paid Search, Automation, Display and Video campaigns. Byrons first job was delivering pizza, now he sells them online!

Justin Thomas | Co-Founder | aisle-3 & Suusco

Co-founder of Suusco, a new sustainable marketplace and Co-founder of aisle 3, a Google CSS Partner which combines product search, aggregation and social shopping elements, Justin has spent the prior decade founding and running award winning performance marketing agencies Ten Thousand Hours and Tomorrow TTH. A long-standing champion of innovative data driven practices, he has had the privilege of working with some of the largest advertisers in the UK, acted as a chair on the IAB’s lead generation task force and judged and spoken at numerous industry events. Alongside current CMO duties, Justin runs e-commerce growth consultancy, Feracity helping challenger brands benefit from leveraging data to drive product and performance marketing.

LinkedIn profile

Emily Van Lierop | VW Head of Search & Social | PHD Global

Emily is the Global Head of Search and Social for Volkswagen at PHD, leading a team responsible for the output of 27 in-market teams for this leading auto manufacturer. Emily shifted into the digital space in London 13 years ago to gain a unique blend of client and agency-side experience. Her first three years were spent rapidly learning in ‘web 2.0’ start-ups, before moving agency-side to hone her search skills – a particular area she took to in a digital start-up environment. She’s spent the last ten years driving value and innovation for clients in Search and Social advertising across FMCG, Auto, Telco, Finance and Travel verticals within Publicis, Dentsu Aegis, WPP and now Omnicom Group.

Marty Weintraub | Founder | Aimclear

Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Etsy, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, SeagullOutfitters and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney. Entrepreneur Magazine wrote the reason for Marty’s success is a “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower." Having helped Aimclear to Inc. 500/5000 status 6X (2012-2017: fastest growing privately held US Firms), Marty guides Aimclear agency content, vision, services & creative-hands-on. Aimclear is a 4X top 100 workplace by Minnesota Business Magazine. Marty won 4 "Top 25 Most Influential PPC Experts" awards, Top 100 Twin Cities People To Know & claimed the coveted "US Search Personality Of The Year” tiara. Marty is a perennial judge and presenter at The European & UK Search Awards. His Wiley/Sybex books, "Killer Facebook Ads"‹ and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically respected. Marty has been cited & quoted in flagship publications including WSJ, NPR, Inc., Forbes, MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.

Simon Wharton | Business Strategy Director | PushON

Having led PushON for 12 years, In 2017 Simon transitioned from Managing Director to Business Strategy Director where he could apply his considerable experience in digital transformation to PushONs digital consultancy service. Simon has spent more than two decades operating within the digital sector, initially in a corporate environment, before becoming embroiled in the early days of the Manchester digital community. Alongside his business partner, Roy Wilding, he pivoted PushON out of an incarnation of a previous successful digital business. Steady planned growth has seen the business gain recognition as one of the North West’s leading eCommerce agencies. The business’ expertise in eCommerce development and its particular skill with online marketing has led to a raft of peer reviewed award wins throughout the North West, UK and Europe. Simon also has a reputation for “sticking his oar in” to drive the digital sector forward. He is a council member for Manchester Digital, lectures at local universities and was a founder of SASCon, the infamously expert digital marketing conference. He speaks at events, organises events and largely keeps himself busy both in the sector and in the community. He has four

Michelle Wilding Baker | Head of Digital & Content | Freesat

Michelle is a globally award-winning digital marketer who specialises in data-first customer acquisition (owned/paid/earned), SEO and content strategy. She graduated with First Class Honours in Communication Studies (Journalism) and is armed with more than a decade of marketing and editorial experience across international, SME and start-up brands in highly competitive FinTech, Insurance, Travel, Beauty, eCommerce and publishing industries. Now leading the digital marketing, eCommerce, editorial, content and social strategy remit at Freesat and consulting on a project-basis for Oh Mishy, she previously completed 2.5 years as Head of SEO & Content at The Telegraph Media Group where she hired and led the ‘Best Brand SEO Team’ of 2019. Michelle regularly judges industry marketing and eCommerce awards, guest speaks at events and co-organises the ‘Take It Offline' Digital Marketing Roundtable in London and Europe.

Murat Yatağan | VP of Growth | Brainly

Murat Yatağan is a proven growth marketing leader with experience across Search Engine Optimization (SEO), Search Engine Marketing (SEM), web analytics, and product management. He has led optimization and analytics at companies such as Brainly, Global Savings Group, and Google. Besides being a marketing leader, Murat is a world wide recognized SEO consultant. Currently, Murat is the Vice President of Growth at Brainly, focused on building and scaling a high performing growth team and helping to bring Brainly more unique users globally. Previously, he was a Senior SEO Manager for Global Savings Group, helping to make their 80+ platforms more visible on Google SERP. Prior to that, he led webspam policy enforcement for a few EMEA markets at Google. In this role he developed an automated pipeline to identify and demote thin pages, which scaled team's efforts by 20x in 1 quarter. The new hires he mentored reached to their accuracy rates in 6 weeks by performing 100% better than their peers. Prior to Google, Murat worked as a Research Assistant in the Computer Science Faculty of IUE, where he published a scientific paper on Ultrasonic target echo detection using neural network order statistic filters in split spectrum processing. Murat is active in the SEO and growth marketing communities, including holding positions as Global Search Awards Head Judge and US, European, UK and MENA Search Awards Judge. After following his startup spirit, he also is a growth marketing and SEO advisor of a few startups, one of them being a data-science driven, SEO and content marketing platform called Insidera Inc. He is a brand ambassador of OnCrawl, an award winning search marketing intelligence tool.

Lukasz Zelezny | SEO Consultant |

Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics. To get in touch with Lukasz simply search “Lukasz Zelezny” or visit https://Zelezny.uk

LinkedIn profile